July 17, 2023
Optik Storz becomes Binder Optik
We, one of the leading opticians in southern Germany, are delighted that the renowned specialist store Optik Storz in Schramberg is now part of the Binder Optik family. Together with the experienced team at Optik Storz, we are strengthening our presence in the region and continuing the tradition of excellent advice and outstanding quality.
“We are delighted to welcome Mr. Storz and his team to the Binder Optik family,” says Dominic Baur, Managing Director at Binder Optik. “We are aware that Optik Storz has an excellent reputation in the region and we are determined to build on this success. Together, we can offer our customers the best optical solutions and first-class service, and our specialist store will continue to be enriched by the small, stylish world of jewelry. ”
“I would like to thank all my customers for the many years of loyalty and the trust they have placed in me and my employees.
This will not change under the succession of Binder Optik. You can rely on your usual contacts in both the optical and jewelry sectors,” says Albin Storz.
He adds: “We are delighted that in Binder Optik we have found a successor with a long tradition and a strong connection to our beautiful region, and that a medium-sized specialist store will continue to exist locally. This is no longer a matter of course in this day and age and has always been my concern.”
The family business Binder Optik, was founded in 1975 in Böblingen by Dr. Helmut Baur and his wife Gabriele Baur and is now managed in the second generation by their son Dominic Baur.
The combination of traditional optical craftsmanship, state-of-the-art technology and maximum service orientation ensures the continuation of the success story as well as the continuation of the values and goals. The high standards of customer service, quality, craftsmanship and value for money are traditionally maintained and enriched with many new, fresh ideas.
The latest products from leading lens manufacturers such as ZEISS are in the portfolio and the lenses are individually adapted to the respective visual requirements using state-of-the-art, high-resolution 3D measurement technology. In this way, Binder Optik guarantees an optimal visual experience and, thanks to the extraordinary variety of brands, there is the perfect pair of glasses for every taste. Whether well-known designers such as Armani, classic models from Boss and Jaguar, young designs from Ray-Ban and Tom Tailor – the selection leaves nothing to be desired.
The focus is always on the customer and their individual needs, and Binder Optik aims to meet these with outstanding quality and corresponding service. In confirmation of this philosophy, Binder Optik repeatedly receives top marks from independent institutes, e.g. in the DEUTSCHLAND TEST and Focus Money service study with the “Best Product Quality” award and “Germany’s Best Opticians” for the 6th time in a row!
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