Binder Optik is the industry winner of the 3rd Waiblingen Customer Review

The 3rd Waiblingen Customer Survey brought clarity to the often opaque buyer-seller behavior. In June 2014, Waiblingen customers were surveyed by the Deggendorf-based market research institute MF Consulting. Friendliness, quality of advice and the price-performance ratio perceived by the customer were closely scrutinized.

Binder Optik achieved 1st place overall for customer satisfaction in the most important assessment criteria out of 8 opticians surveyed.

Dominic Baur, Managing Director Sales at Binder Optik: “This result is confirmation for our team that we have achieved a recognized top level of service quality through our intensive employee training. For consumers, this means a high level of security when choosing an optician they can trust.”

The family business Binder Optik received the highest average satisfaction rate. The percentage achieved was 87.8%.

In doing so, Binder Optik focuses not only on competent and individual advice, but above all on quality. For its lenses, Binder Optik only uses branded products from renowned lens manufacturers such as Hoya, Essilor and Zeiss. Together with state-of-the-art measurement technology, Binder Optik ensures an outstanding visual experience.