May 26, 2018
Binder Optik among the three best German optical chain stores
A total of 1,712 people were asked about their satisfaction with the optician they had used in the last twelve months. The survey focused on customer opinions regarding service, value for money, store design, complaint management and customer loyalty.
Dr. Helmut Baur, Managing Director of Binder Optik: “This result is confirmation for us that we have achieved a recognized top level thanks to our excellent price-performance ratio, the quality of our advice and intensive staff training.

For the consumer, this means a high level of security when choosing an optician they trust. Part of our company’s strategy is not to rest on our laurels, but to constantly develop further. Our customers benefit from the fact that the optical market is one of the toughest economic sectors in Germany.”
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