May 26, 2017
Binder Optik 1st place in customer satisfaction
Dr. Helmut Baur, CEO of Binder Optik: “This result is confirmation for our team that we have achieved a recognized top level of service quality through our intensive employee training. For the consumer, this means a high level of security when choosing the optician they trust.”
This rating is the result of the second Rastatt customer survey. The project was carried out by MF Consulting in Hamburg, a recognized institute for marketing and market research.
Seven opticians in Rastatt were examined. The categories tested were friendliness, quality of advice and value for money. The family business Binder Optik received the highest average satisfaction rating. The percentage achieved was 87.2%.
Almost 1,000 consumers took part in the survey. The sampling plan corresponds to the population structure of the district of Rastatt and was carried out according to scientifically recognized principles.
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