May 26, 2018
Binder Optik: 1st place in customer satisfaction
In all three categories surveyed, Binder Optik took first place in its sector.
Dr. Helmut Baur, Managing Partner of Binder Optik: “This result is confirmation for our team that we have achieved a recognized top level of service quality through our intensive employee training. For the consumer, this means a high level of security when choosing the optician they trust.”
The family business Binder Optik received the highest average satisfaction rate. The percentage achieved was 88.6%.
Almost 1,000 consumers took part in the survey. The sampling plan corresponds to Heilbronn’s population structure and was carried out according to scientifically recognized principles.
Dr. Helmut Baur: “Part of our company’s strategy is not to rest on our laurels, but to constantly develop further. Our customers benefit from the fact that the optical market is one of the toughest economic sectors in Germany.”
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