We are Germany’s best optician.
Why can we say we are Germany’s best optician? Here’s why: As part of the “Germany’s Best 2025” study, the independent analysis company ServiceValue examined consumers’ assessments of brands and companies on behalf of Focus Money and Deutschland Test (issue 35/25). The industry winner is the company with the highest score in the overall ranking. With 100 out of 100 points, Binder Optik took first place on the winners’ podium and was once again able to secure the industry victory.
For the study, data from numerous sources such as websites, social media channels and press releases with around 70 million mentions on around 17,600 companies were analyzed and evaluated. The “Germany’s Best” award is based on the number of points achieved in the overall ranking. The industry winner receives the top score of 100 points and thus sets the benchmark for all other companies analyzed within the industry.
The “Germany’s Best Opticians” award makes us extremely proud, and we have received it eight times in a row.
Binder Optik Managing Director Dominic Baur: “The awards as “Germany’s Best Optician” is a nice confirmation of our efforts to always give the best for our customers. However, the thanks for this go above all to our team. Without their passion and commitment, this award would not be possible. But we are not resting on our laurels. As a traditional family business, we have been committed to the vision and well-being of our customers for more than 50 years. A good 300 employees give their all every day so that our customers can say: I’m with the best. Bin bei Binder. Germany’s best optician. “
Our promise.
Many say that the customer is king. We act accordingly. Every customer has their own individual needs. And we respond to them. Directly. Personally. And reliably. With sound advice, we lay the foundation for a trusting customer relationship. Free eye tests, branded frames with a money-back guarantee, free contact lens trials, glasses for children and teenagers at no extra charge and many free services such as glasses cleaning, glasses checks and minor repairs complete our portfolio.
Our high standard of being among the best in our field is regularly confirmed by leading institutes. However, we do not rest on our laurels and work every day to further improve our services.
Quality. Without ifs and buts.
Since our foundation in 1975, quality leadership has been our top priority. How do we achieve this? Our eye tests set standards. State-of-the-art 3D technology guarantees highly precise results. And we take time to advise our customers. A lot of time. Of course, we also focus on top quality when selecting our lenses, which is why we work with the best in the industry: premium manufacturers ZEISS and HOYA.
Responsibility. On site for you.
Binder Optik is firmly anchored in the region. With almost 50 locations in southern Germany and Bavaria, we are more than “just an optician”. We are part of the community and firmly believe that proximity creates trust. We want our customers to be not just satisfied, but delighted. With first-class advice, state-of-the-art technology, high-quality products and unrestricted focus on the most important thing: you.
Tradition and innovation. We focus on the perfect balance.
More than 50 years of tradition. For us, this means not standing still, but getting a little better every day. Founded as a small optician’s store in Böblingen, we have grown over the years to become one of Germany’s leading opticians. Continuous investment in state-of-the-art technology and the training and further education of our employees at the Binder Optik Academy are an integral part of our corporate DNA. Thanks to our collaboration with Aalen University, we always have access to the latest scientific findings and technological developments. And this also benefits our customers.
Large selection. Because more is simply more.
In our specialist stores, you will find well-known brands such as Emporio Armani, Ray Ban, Etnia Barcelona, Silhouette, Chanel, Gucci, Dior, Miu Miu, Prada, Zegna and many more. Thanks to our partnerships with ZEISS and HOYA, our customers also benefit from state-of-the-art lens technologies such as high-precision progressive lenses and innovative blue light filters.
Sustainability. Firmly anchored in our DNA.
Environmental awareness is one of our core values. We rely on recycling programs, sustainable materials and regional partnerships. Close cooperation with local suppliers and service providers promotes the regional economy and strengthens the connection to our customers. We also focus on durable products and energy-efficient technologies to keep our environmental footprint as small as possible. Our recycling programs for lenses and frames also make an important contribution to environmental protection.
Future. Always in front of your eyes.
Digital eye test or AI-supported eyewear consultation: we rely on the technologies of tomorrow to offer our customers the best possible service. With foresight, reliable partners and a clearer focus on innovation, we look forward to the challenges of the future – for your satisfaction and the sustainable further development of our industry.
See for yourself and make an appointment at a specialist store near you.
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