OCTOBER 24, 2024
New opening after modernization: the Binder Optik Sindelfingen specialist store in Breuningerland.
In 1980, Binder Optik opened the first store in the company’s history in a shopping center: the specialist store in Sindelfingen in Breuningerland. 24 years at the location made extensive modernization measures necessary. After seven weeks of renovation, the grand reopening was celebrated on October 24. In addition to Heidelberg, Pforzheim and Breuningerland Ludwigsburg, this is yet another store with a new look, underlining the ongoing development in line with the corporate design.
Around 100 square meters of space are presented in a bright, friendly and modern look with generously dimensioned zones for advice and sales. Comfortable seating islands loosen up the appearance and invite you to linger. The combination of warm wood, fully laid carpeting and selective lighting creates an inviting atmosphere and underlines the high quality standards in terms of brand diversity, advice and service.
The range includes a wide selection of brand and exclusive brand frames from renowned manufacturers such as Gucci, Prada, Chanel, Dolce & Gabbana, Tom Ford, Silhouette and others. At the same time, customers in the completely modernized store can look forward to a special promotion: Binder Optik is offering a 50% discount on selected premium lenses from the ZEISS and Hoya brands.
New in Sindelfingen: the use of the “state of the art” OptikamPad centering system. State-of-the-art 3D refraction, free vision and driving license vision tests, myopia management for children, prism measurements and much more complete the on-site service. Customers also enjoy the usual Binder Optik benefits such as free contact lens trials, a satisfaction guarantee and a compatibility guarantee for varifocals.
The team led by store manager Nicholas Deschler is delighted with the makeover. Nicholas Deschler is delighted: “We can now present our range even more impressively. And the pleasant atmosphere in the rooms is also reflected in our customers. This is shown by the many positive reactions we have received from the opening day.”
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