50 years of company history

Together with Aktionsgemeinschaft Artenschutz e.V., Binder Optik successfully fought to ban the production of tortoiseshell frames in the German optical industry. To this day, Binder Optik continues to campaign for the protection of species.

Around 300,000 road accidents per year are caused by poor eyesight, according to estimates by the German Ophthalmologists’ Association. However, good vision is a basic requirement for safe participation in road traffic. Dr. Helmut Baur founded the “Stiftung Deutsche Sehhilfe e.V.” (German Vision Aid Foundation) to raise awareness of this issue.

The promotion of education, research and development are firmly anchored in the company’s DNA. In addition to the curriculum, the Binder Optik Academy provides trainees with valuable tools. Opticians are regularly trained in new technologies and current fashion trends. Further training to become a master optician and master hearing aid technician round off the training program.

“Radio. Catches your ear. Stays in your head.” The first Binder Optik radio commercials from the Step Advertainment studios had exactly the same effect as the Radiozentrale claim. Sung advertising messages that always ended with the legendary stuttering “B-b-b-bin bei Binder”. Caught the ear. Stayed in your head. To this day. There’s hardly a Swabian cab driver who doesn’t know our claim.

The vision: to create a “house of optics”. This has been achieved in an absolutely prime location in Augsburg. In the historic Weberhaus dating back to 1389, Binder Optik presents itself on three floors in a stylish ambience and with a range of products that has never been seen before in Augsburg. The opening: spectacular and with great media coverage. The guest list: long and illustrious.

We maintain a particularly close relationship with the Aalen University of Applied Sciences. Since 2006, we have sponsored the Binder Optik university prize for the diploma course in ophthalmic optics and the part-time Master’s course. The prize is awarded to graduates with outstanding scientific work in the field of ophthalmic optics and optometry.

… and we were immediately on board. While conventional eye tests always cover one eye, 3D measurement technology enables a more natural visual impression and ultimately more accurate measurement results thanks to binocular vision.

In Germany, around 21.3 percent of the population over the age of 14 has a hearing impairment. In total, this corresponds to around 15.7 million people. We have recognized this need and are expanding our business area to include state-of-the-art hearing acoustics .

Our efforts to always be “the best” for our customers are regularly recognized by leading institutes such as Focus Money and DEUTSCHLAND TEST. In 2022, we are the undisputed number one in the categories “Highest Competence”, “Highest Customer Satisfaction”, “Germany’s Best” (industry winner) and “Best Product Quality”.

“Only eyes for you. Since 1975.” In 2025, Binder Optik is celebrating its 50th anniversary, accompanied by numerous campaigns. The company is donating a total of EUR 50,000 to the Binder Optik sites for the benefit of local non-profit organizations.