Binder Optik promotes sport – new premium partner of TVB Stuttgart

The Swabian family business Binder Optik, which can look back on a 40-year tradition and operates almost 50 branches in southern Germany, will be the new premium partner of the Bundesliga handball team from the second half of the season. Binder Optik is one of the largest opticians in Germany.

In future, there will be a “Binder Optik Fan Sofa” at TVB’s home matches in both the Scharrena and the Porsche Arena. Two spectators at a time will be able to watch the match up close on a sofa right on the edge of the pitch. The best view of the pitch is therefore guaranteed for these fans thanks to Binder Optik.

In addition to the fan sofa, Binder Optik will also be represented on the hall floor in future alongside various logo placements.

“We are delighted to have another Stuttgart partner with a great reputation. Binder Optik and TVB have the same core catchment area and identical ideas of a professional and successful partnership,” says Jürgen Schweikardt, Managing Director of TVB 1898 Stuttgart. Dominic Baur, Managing Director of Binder Optik, says: “The passion of the TVB team and fans has inspired us. The regional connection, the creation of emotions and experiences, as well as the will to perform at the highest level – all of this connects us with TVB. As good vision is a prerequisite for experiencing unforgettable moments, Binder Optik and TVB complement each other perfectly.”