January 10, 2025
Proud as Oscar!
Binder Optik is “Company of the Year” 2025
The best gifts are the ones you give yourself … Just in time for the company’s 50th anniversary, Binder Optik was honored as the industry winner in the “Company of the Year 2025” study. The study was carried out by the Cologne-based analysis company ServiceValue on behalf of DEUTSCHLAND TEST. Decisive parameters of the evaluation: price-performance ratio, customer trust, popularity and social responsibility.
Against the backdrop of the crisis-ridden global economic situation, companies are facing far-reaching consequences. Those that best shoulder these challenges, such as high inflation rates and a shortage of skilled workers, deserve great recognition. Only companies with an extremely solid business foundation or strategically clever realignment are doing well.
The analysis for the “Company of the Year 2025” consumer study was based on the results of the studies conducted in 2024 in the categories “Award Winner”, “Highest Trust”, “Customer Favorites” and “Germany’s Best – Sustainability”. The survey was conducted in two stages. Several million responses from around 13,000 companies were recorded and evaluated. Only those companies that achieved an above-average number of points within their sector were recognized.
And the winner is … Binder Optik!
Binder Optik was the only company in the optical industry to secure the full score of 100 points, making it the industry winner in the study. “Being recognized as Company of the Year 2025 in our anniversary year fills us with particular pride,” says Binder Optik Managing Director Dominic Baur. “After all, it is confirmation of our efforts to always give our customers the best. The thanks for this go above all to our team. Without their hard work and commitment, this award would not be possible.” And he adds: “Speaking of the team – Binder Optik has also been named “Employer of the Year 2025″. We are extremely pleased about this, because topics such as training, further education and employee development are essential parts of our corporate DNA.”
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