{"id":29008,"date":"2026-02-03T12:12:00","date_gmt":"2026-02-03T11:12:00","guid":{"rendered":"https:\/\/www.binder-optik.de\/?p=29008"},"modified":"2026-02-03T12:17:36","modified_gmt":"2026-02-03T11:17:36","slug":"future-secured-optik-siegert-becomes-binder-optik-7","status":"publish","type":"post","link":"https:\/\/www.binder-optik.de\/en\/future-secured-optik-siegert-becomes-binder-optik-7\/","title":{"rendered":"New in Ansbach: Werner Optik is followed by Binder Optik"},"content":{"rendered":"\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--margin-top\"><style>.block-content{position:relative}.block-content--spacing-top{padding-top:2rem}@media (min-width: 992px){.block-content--spacing-top{padding-top:4rem}}.block-content--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.block-content--spacing-bottom{padding-bottom:4rem}}.block-content--margin-top{margin-top:2rem}@media (min-width: 992px){.block-content--margin-top{margin-top:4rem}}.block-content--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.block-content--margin-bottom{margin-bottom:4rem}}.block-content.z-index{position:relative;z-index:2}.block-content .container{position:relative;z-index:1}.block-content .container--full{padding:0}.block-content .container .container{padding:2rem}@media (min-width: 992px){.block-content .container .container{padding:4rem}}.block-content .container-overlay{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.block-content.career-container{margin-top:-8rem;z-index:2;pointer-events:none}.block-content.career-container .block-content{pointer-events:all;-webkit-box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1);box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1)}.block-content.career-container .wp-block-custom-column{margin-bottom:0}\n<\/style><div class=\"container container--wide\"><div class=\"container__body\">\n<p class=\"is-style-subheading\">February 2, 2026<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong><strong>New in Ansbach: Werner Optik is followed by Binder Optik<\/strong><\/strong> <\/strong><\/h1>\n\n\n\n<div class=\"wp-block-custom-spacing spacing-element spacing-mobile--small spacing-tablet--small spacing-small-desktop--small spacing-desktop--small\"\/>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content\"><div class=\"container container--wide\"><div class=\"container__body\">\n<div class=\"wp-block-custom-columns columns-row row\"><style>.columns-row--spacing-top{padding-top:2rem}@media (min-width: 992px){.columns-row--spacing-top{padding-top:4rem}}.columns-row--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.columns-row--spacing-bottom{padding-bottom:4rem}}.columns-row--margin-top{margin-top:2rem}@media (min-width: 992px){.columns-row--margin-top{margin-top:4rem}}.columns-row--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.columns-row--margin-bottom{margin-bottom:4rem}}\n<\/style>\n<div class=\"wp-block-custom-column col col-11\">\n<p>From March 2026, the former royal seat of the Margraviate of Brandenburg-Ansbach will say: Welcome to Binder Optik! The B\u00f6blingen-based optician has taken over the well-established specialist optician&#8217;s store in Ansbach&#8217;s historic Neustadt district. For three generations, Werner Optik &#8211; founded by Richard and Gerda Werner in Ansbach in 1943 &#8211; was a firm institution. After Corina Werner-Hartmann and Edgar Hartmann took over the business in 1987, the 3rd generation stepped into the starting blocks in 2021 with daughter Ann-Kathrin. On March 3, 2026, the doors in Ansbach will open anew.    <\/p>\n\n\n<style>.wp-block-image.alignright{margin:0 !important}.wp-block-image.alignleft{float:none !important}.wp-block-image .wp-element-caption{text-align:left}\n<\/style>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-1024x288.jpg\" alt=\"Binder Optik\" class=\"wp-image-29014\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-1024x288.jpg 1024w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-300x84.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-768x216.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-1536x432.jpg 1536w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-2048x576.jpg 2048w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2026\/02\/Ansbach-Aussenansicht_V2-524x147.jpg 524w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Regular customers will hardly have to change their habits. Binder Optik is taking over the entire team. And the shop-in-shop concept with the charming caf\u00e9 will continue in the same way. Ann-Kathrin Hartmann is delighted to have found a successor in Binder Optik that shares the same values and will carry them forward into the future. &#8220;Our traditional business will remain. I am very happy about that. And I am delighted that our customers will continue to place their trust in us.&#8221;    <\/p>\n<\/div>\n<\/div>\n\n\n\n<p>&#8220;82 years of history is an entrepreneurial masterpiece that demands all due respect,&#8221; says Binder Optik Managing Director Dominic Baur. We value the good reputation that Werner Optik has built up over the years and will continue to build on this success. Our customer base can look forward to Binder Optik&#8217;s typical variety of well-known brands, consistent customer and service orientation, the best advice and excellent price quality.&#8221;  <\/p>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--spacing-bottom\"><div class=\"container container--wide\"><div class=\"container__body\">\n<section class=\"wp-block-custom-container alignwide block-content  has-gelb-background-color\" style=\"background-color:#FFFF00\"><div class=\"container container--wide\"><div class=\"container__body\"><style>.wp-block-columns.are-vertically-aligned-center{gap:1em;margin-bottom:.5rem}@media (min-width: 992px){.wp-block-columns.are-vertically-aligned-center{margin-bottom:1rem}}.wp-block-columns.are-vertically-aligned-center :last-child{margin-bottom:0}.wp-block-columns.are-vertically-aligned-center figure{margin-bottom:0}.wp-block-columns.no-margin{margin-bottom:0 !important}@media (max-width: 991px){.wp-block-columns.hide-mobile{display:none}}:where(.wp-block-columns.is-layout-flex){gap:1em}\n<\/style>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Newsletter registration<\/strong><\/h2>\n\n\n\n<p>Subscribe to the newsletter now and get a 20 Euro Binder Optik shopping voucher.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><style>.wp-block-button{margin:0 0 3rem}.wp-block-button:last-child,.wp-block-button:only-child{margin-bottom:0}.wp-block-button.align-center{text-align:center}.wp-block-button.align-right{text-align:right}.wp-block-columns+.wp-block-button{margin-top:6.3rem}.wp-block-button__link{display:inline-block;padding:1.8rem 1.8rem;font-weight:600;text-align:center;text-decoration:none;color:#2B2E34;border:2px solid #FFFA00;border-radius:.5rem;background-color:#FFFA00;cursor:pointer;font-size:1.6rem;line-height:1}@media (min-width: 1380px){.wp-block-button__link{padding:1.8rem 3.8rem;font-size:1.8rem;line-height:1}}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link{position:relative}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:hover,.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:focus{color:#fff;border-color:#00597E;background-color:#00597E}.wp-block-button .wp-block-button__link{transition:.2s}.is-style-fill-secondary .wp-block-button__link{color:#fff;border-color:#00597E;background-color:#00597E}.is-style-fill-secondary .wp-block-button__link:hover,.is-style-fill-secondary .wp-block-button__link:focus{color:#2B2E34;border-color:#FFFA00;background-color:#FFFA00}.is-style-outline .wp-block-button__link{padding:1.8rem 1.8rem !important;color:#00597E !important;border-color:#00597E;background-color:transparent}@media (min-width: 1380px){.is-style-outline .wp-block-button__link{padding:1.8rem 3.8rem !important}}.is-style-outline .wp-block-button__link:hover,.is-style-outline .wp-block-button__link:focus{color:#fff !important;border-color:#00597E !important;background-color:#00597E !important}.is-style-link-only .wp-block-button__link{min-width:0;padding:0;padding-right:2rem;position:relative;font-weight:600;color:#00597E;letter-spacing:0;text-transform:none;border:none;background-color:transparent;transition:color .2s,text-decoration-color .2s;font-size:1.8rem;line-height:1}.is-style-link-only .wp-block-button__link::after{content:'';display:inline-block;width:8px;height:13px;position:absolute;top:50%;right:0;transform:translate(0, -50%);background-image:url(\"https:\/\/www.binder-optik.de\/wp-content\/themes\/ATLAS\/images\/svg\/button_arrow-right_secondary.svg\");background-repeat:no-repeat;background-size:contain;transition:right 0.2s}.is-style-link-only .wp-block-button__link:hover::after,.is-style-link-only .wp-block-button__link:focus::after{right:-5px}\n<\/style>\n<div class=\"wp-block-button is-style-fill-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.binder-optik.de\/en\/newsletter-registration\/\">To the registration<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"625\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg\" alt=\"Binder Optik\" class=\"wp-image-19187\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg 902w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-300x208.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-768x532.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-524x363.jpg 524w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[282],"tags":[],"class_list":["post-29008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-and-honours"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-02 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