{"id":19116,"date":"2025-04-01T15:44:00","date_gmt":"2025-04-01T13:44:00","guid":{"rendered":"https:\/\/www.binder-optik.de\/?p=19116"},"modified":"2026-02-03T14:28:55","modified_gmt":"2026-02-03T13:28:55","slug":"future-secured-optik-siegert-becomes-binder-optik-2","status":"publish","type":"post","link":"https:\/\/www.binder-optik.de\/en\/future-secured-optik-siegert-becomes-binder-optik-2\/","title":{"rendered":"New name, same heart: Augenmass Opticdesign becomes Binder Optik"},"content":{"rendered":"\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--margin-top\"><style>.block-content{position:relative}.block-content--spacing-top{padding-top:2rem}@media (min-width: 992px){.block-content--spacing-top{padding-top:4rem}}.block-content--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.block-content--spacing-bottom{padding-bottom:4rem}}.block-content--margin-top{margin-top:2rem}@media (min-width: 992px){.block-content--margin-top{margin-top:4rem}}.block-content--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.block-content--margin-bottom{margin-bottom:4rem}}.block-content.z-index{position:relative;z-index:2}.block-content .container{position:relative;z-index:1}.block-content .container--full{padding:0}.block-content .container .container{padding:2rem}@media (min-width: 992px){.block-content .container .container{padding:4rem}}.block-content .container-overlay{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.block-content.career-container{margin-top:-8rem;z-index:2;pointer-events:none}.block-content.career-container .block-content{pointer-events:all;-webkit-box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1);box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1)}.block-content.career-container .wp-block-custom-column{margin-bottom:0}\n<\/style><div class=\"container container--wide\"><div class=\"container__body\">\n<p class=\"is-style-subheading\">April 01, 2025<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong><strong>New name, same heart: Augenmass Opticdesign becomes Binder Optik<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div class=\"wp-block-custom-spacing spacing-element spacing-mobile--small spacing-tablet--small spacing-small-desktop--small spacing-desktop--small\"\/>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content\"><div class=\"container container--wide\"><div class=\"container__body\">\n<div class=\"wp-block-custom-columns columns-row row\"><style>.columns-row--spacing-top{padding-top:2rem}@media (min-width: 992px){.columns-row--spacing-top{padding-top:4rem}}.columns-row--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.columns-row--spacing-bottom{padding-bottom:4rem}}.columns-row--margin-top{margin-top:2rem}@media (min-width: 992px){.columns-row--margin-top{margin-top:4rem}}.columns-row--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.columns-row--margin-bottom{margin-bottom:4rem}}\n<\/style>\n<div class=\"wp-block-custom-column col col-6\">\n<p>Welcome to Binder Optik in the Rhein-Neckar-Zentrum in Viernheim! Master optician and optometrist Gabriela Recker has handed over her small, fine optician&#8217;s store in a prime location to Binder Optik. <\/p>\n\n\n\n<p>In 23 years at the location, Gabriela Recker has made a name for herself with an exquisite range of branded frames for prescription and sunglasses &#8211; including from Tom Ford, Chanel, Prada, Saint Laurent and Gucci &#8211; plenty of expertise, charm and top service. On April 1, 2025, the thoroughbred businesswoman has now handed over her life&#8217;s work into the best hands. Gabriela Recker and her team will continue to serve their regular customers.  <\/p>\n\n\n\n<p>Gabriela Recker is delighted with the succession: &#8220;My business will be retained. In Binder Optik, my regular customers are not only gaining one of the most successful optical retailers, but also a multiple award-winning test winner. I would like to take this opportunity to thank all my customers once again for their many years of loyalty and trust.&#8221;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-column col col-6\"><style>.wp-block-image.alignright{margin:0 !important}.wp-block-image.alignleft{float:none !important}.wp-block-image .wp-element-caption{text-align:left}\n<\/style>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-1024x768.jpg\" alt=\"Binder Optik\" class=\"wp-image-19098\" style=\"aspect-ratio:1.3333333333333333;width:680px;height:auto\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-1024x768.jpg 1024w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-300x225.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-768x576.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-1536x1152.jpg 1536w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-2048x1536.jpg 2048w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/04\/Viernheim-titelbild-25-04-25-524x393.jpg 524w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Specialty store Viernheim in the Rhein-Neckar-Zentrum<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>&#8220;With the new location in the Rhein-Neckar-Zentrum, we are taking over an excellently managed optician&#8217;s store. A success that we will continue to write with a high level of expertise, consistent customer focus and the best advice at a fair price-performance ratio. After all, Binder Optik was awarded the &#8220;Germany&#8217;s Best Opticians&#8221; seal of approval by <em>Focus Money<\/em> and <em>Deutschland Test<\/em> for the seventh time in a row in 2024. At the beginning of the year, the company was also named &#8220;Company of the Year 2025&#8243;. A reputation that we also want to live up to in Viernheim,&#8221; says Binder Optik Managing Director Dominic Baur.    <\/p>\n\n\n\n<p>On April 28, the store in the Rhein-Neckar-Zentrum reopens under a yellow flag.<\/p>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--spacing-bottom\"><div class=\"container container--wide\"><div class=\"container__body\">\n<section class=\"wp-block-custom-container alignwide block-content  has-gelb-background-color\" style=\"background-color:#FFFF00\"><div class=\"container container--wide\"><div class=\"container__body\"><style>.wp-block-columns.are-vertically-aligned-center{gap:1em;margin-bottom:.5rem}@media (min-width: 992px){.wp-block-columns.are-vertically-aligned-center{margin-bottom:1rem}}.wp-block-columns.are-vertically-aligned-center :last-child{margin-bottom:0}.wp-block-columns.are-vertically-aligned-center figure{margin-bottom:0}.wp-block-columns.no-margin{margin-bottom:0 !important}@media (max-width: 991px){.wp-block-columns.hide-mobile{display:none}}:where(.wp-block-columns.is-layout-flex){gap:1em}\n<\/style>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Newsletter registration<\/strong><\/h2>\n\n\n\n<p>Subscribe to the newsletter now and get a 20 Euro Binder Optik shopping voucher.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><style>.wp-block-button{margin:0 0 3rem}.wp-block-button:last-child,.wp-block-button:only-child{margin-bottom:0}.wp-block-button.align-center{text-align:center}.wp-block-button.align-right{text-align:right}.wp-block-columns+.wp-block-button{margin-top:6.3rem}.wp-block-button__link{display:inline-block;padding:1.8rem 1.8rem;font-weight:600;text-align:center;text-decoration:none;color:#2B2E34;border:2px solid #FFFA00;border-radius:.5rem;background-color:#FFFA00;cursor:pointer;font-size:1.6rem;line-height:1}@media (min-width: 1380px){.wp-block-button__link{padding:1.8rem 3.8rem;font-size:1.8rem;line-height:1}}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link{position:relative}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:hover,.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:focus{color:#fff;border-color:#00597E;background-color:#00597E}.wp-block-button .wp-block-button__link{transition:.2s}.is-style-fill-secondary .wp-block-button__link{color:#fff;border-color:#00597E;background-color:#00597E}.is-style-fill-secondary .wp-block-button__link:hover,.is-style-fill-secondary .wp-block-button__link:focus{color:#2B2E34;border-color:#FFFA00;background-color:#FFFA00}.is-style-outline .wp-block-button__link{padding:1.8rem 1.8rem !important;color:#00597E !important;border-color:#00597E;background-color:transparent}@media (min-width: 1380px){.is-style-outline .wp-block-button__link{padding:1.8rem 3.8rem !important}}.is-style-outline .wp-block-button__link:hover,.is-style-outline .wp-block-button__link:focus{color:#fff !important;border-color:#00597E !important;background-color:#00597E !important}.is-style-link-only .wp-block-button__link{min-width:0;padding:0;padding-right:2rem;position:relative;font-weight:600;color:#00597E;letter-spacing:0;text-transform:none;border:none;background-color:transparent;transition:color .2s,text-decoration-color .2s;font-size:1.8rem;line-height:1}.is-style-link-only .wp-block-button__link::after{content:'';display:inline-block;width:8px;height:13px;position:absolute;top:50%;right:0;transform:translate(0, -50%);background-image:url(\"https:\/\/www.binder-optik.de\/wp-content\/themes\/ATLAS\/images\/svg\/button_arrow-right_secondary.svg\");background-repeat:no-repeat;background-size:contain;transition:right 0.2s}.is-style-link-only .wp-block-button__link:hover::after,.is-style-link-only .wp-block-button__link:focus::after{right:-5px}\n<\/style>\n<div class=\"wp-block-button is-style-fill-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.binder-optik.de\/en\/newsletter-registration\/\">To the registration<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"625\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg\" alt=\"Binder Optik\" class=\"wp-image-19187\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg 902w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-300x208.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-768x532.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-524x363.jpg 524w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":19101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289],"tags":[],"class_list":["post-19116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-not-categorised"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-08 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