{"id":18113,"date":"2017-05-26T07:00:59","date_gmt":"2017-05-26T05:00:59","guid":{"rendered":"https:\/\/www.binder-optik.de\/40-years-of-binder-optik-customer-benefits-as-a-thank-you\/"},"modified":"2025-04-15T14:47:45","modified_gmt":"2025-04-15T12:47:45","slug":"40-years-of-binder-optik-customer-benefits-as-a-thank-you","status":"publish","type":"post","link":"https:\/\/www.binder-optik.de\/en\/40-years-of-binder-optik-customer-benefits-as-a-thank-you\/","title":{"rendered":"40 years of Binder Optik: Customer benefits as a thank you"},"content":{"rendered":"\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--margin-top\"><style>.block-content{position:relative}.block-content--spacing-top{padding-top:2rem}@media (min-width: 992px){.block-content--spacing-top{padding-top:4rem}}.block-content--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.block-content--spacing-bottom{padding-bottom:4rem}}.block-content--margin-top{margin-top:2rem}@media (min-width: 992px){.block-content--margin-top{margin-top:4rem}}.block-content--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.block-content--margin-bottom{margin-bottom:4rem}}.block-content.z-index{position:relative;z-index:2}.block-content .container{position:relative;z-index:1}.block-content .container--full{padding:0}.block-content .container .container{padding:2rem}@media (min-width: 992px){.block-content .container .container{padding:4rem}}.block-content .container-overlay{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.block-content.career-container{margin-top:-8rem;z-index:2;pointer-events:none}.block-content.career-container .block-content{pointer-events:all;-webkit-box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1);box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1)}.block-content.career-container .wp-block-custom-column{margin-bottom:0}\n<\/style><div class=\"container container--wide\"><div class=\"container__body\">\n<p class=\"is-style-subheading\">May 26, 2017<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">40 years of Binder Optik: Customer benefits as a thank you<\/h1>\n\n\n\n<div class=\"wp-block-custom-spacing spacing-element spacing-mobile--small spacing-tablet--small spacing-small-desktop--small spacing-desktop--small\"><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content\"><div class=\"container container--wide\"><div class=\"container__body\">\n<div class=\"wp-block-custom-columns columns-row row\"><style>.columns-row--spacing-top{padding-top:2rem}@media (min-width: 992px){.columns-row--spacing-top{padding-top:4rem}}.columns-row--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.columns-row--spacing-bottom{padding-bottom:4rem}}.columns-row--margin-top{margin-top:2rem}@media (min-width: 992px){.columns-row--margin-top{margin-top:4rem}}.columns-row--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.columns-row--margin-bottom{margin-bottom:4rem}}\n<\/style>\n<div class=\"wp-block-custom-column col col-6\">\n<p>The first Binder Optik store was opened in B\u00f6blingen on August 1, 1975. Today, Binder is one of the largest optician chain stores in Germany. <\/p>\n\n\n\n<p><strong>A direct hit for customers: Discounts to mark the 40th<\/strong> anniversary <strong><br\/><\/strong><br\/> To celebrate its 40th anniversary, Binder Optik is giving its customers a range of special offers. From July 1, the &#8220;Double discount: buy 2 pairs of glasses &#8211; pay for only one&#8221; campaign will start: when purchasing a pair of single-vision or varifocal glasses, customers will receive a second pair of high-quality single-vision or varifocal glasses in the same lens quality as part of the package. This makes it possible to save up to 50 percent. Incidentally, the motto &#8220;Cake fight at Binder Optik&#8221; can be taken (almost) literally: Delicious cakes are served in the stores every Wednesday from 1 pm. To coincide with its 40th anniversary, Binder Optik is also launching its revamped website with a fresh new design. As a special thank you, every customer will receive a 20 euro voucher for signing up to the newsletter.     <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-column col col-6\"><style>.wp-block-image.alignright{margin:0 !important}.wp-block-image.alignleft{float:none !important}.wp-block-image .wp-element-caption{text-align:left}\n<\/style>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"410\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Binder-Optik_Dr-615x410-1.jpg\" alt=\"Binder Optik\" class=\"wp-image-3233\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Binder-Optik_Dr-615x410-1.jpg 615w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Binder-Optik_Dr-615x410-1-300x200.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Binder-Optik_Dr-615x410-1-524x349.jpg 524w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>The success is down to the whole family<\/strong><br\/><strong><br\/><\/strong>The family-run traditional company Binder Optik has been associated with the B\u00f6blingen location since the start of business in 1975: The company&#8217;s headquarters are still located here today. With Dominic Baur, the second generation is now taking over the operational management of the company. <\/p>\n\n\n\n<p>His ambition is to lead Binder Optik into the modern future. The first specialist optical store was opened in B\u00f6blingen in 1975. Over the following four decades, the Baur family has succeeded in establishing itself as one of the most successful German chain stores in the optical industry: Today, the branch network once founded by senior boss Dr. Helmut Baur extends to Baden-W\u00fcrttemberg, Bavaria and Rhineland-Palatinate. The recent generational change also ensures future success: the number of branches is set to increase. Up to 65 branches are planned for the next few years.    <\/p>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--spacing-bottom\"><div class=\"container container--wide\"><div class=\"container__body\">\n<section class=\"wp-block-custom-container alignwide block-content  has-gelb-background-color\" style=\"background-color:#FFFF00\"><div class=\"container container--wide\"><div class=\"container__body\"><style>.wp-block-columns.are-vertically-aligned-center{gap:1em;margin-bottom:.5rem}@media (min-width: 992px){.wp-block-columns.are-vertically-aligned-center{margin-bottom:1rem}}.wp-block-columns.are-vertically-aligned-center :last-child{margin-bottom:0}.wp-block-columns.are-vertically-aligned-center figure{margin-bottom:0}.wp-block-columns.no-margin{margin-bottom:0 !important}@media (max-width: 991px){.wp-block-columns.hide-mobile{display:none}}:where(.wp-block-columns.is-layout-flex){gap:1em}\n<\/style>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Newsletter registration<\/strong><\/h2>\n\n\n\n<p>Subscribe to the newsletter now and get a 20 Euro Binder Optik shopping voucher.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><style>.wp-block-button{margin:0 0 3rem}.wp-block-button:last-child,.wp-block-button:only-child{margin-bottom:0}.wp-block-button.align-center{text-align:center}.wp-block-button.align-right{text-align:right}.wp-block-columns+.wp-block-button{margin-top:6.3rem}.wp-block-button__link{display:inline-block;padding:1.8rem 1.8rem;font-weight:600;text-align:center;text-decoration:none;color:#2B2E34;border:2px solid #FFFA00;border-radius:.5rem;background-color:#FFFA00;cursor:pointer;font-size:1.6rem;line-height:1}@media (min-width: 1380px){.wp-block-button__link{padding:1.8rem 3.8rem;font-size:1.8rem;line-height:1}}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link{position:relative}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:hover,.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:focus{color:#fff;border-color:#00597E;background-color:#00597E}.wp-block-button .wp-block-button__link{transition:.2s}.is-style-fill-secondary .wp-block-button__link{color:#fff;border-color:#00597E;background-color:#00597E}.is-style-fill-secondary .wp-block-button__link:hover,.is-style-fill-secondary .wp-block-button__link:focus{color:#2B2E34;border-color:#FFFA00;background-color:#FFFA00}.is-style-outline .wp-block-button__link{padding:1.8rem 1.8rem !important;color:#00597E !important;border-color:#00597E;background-color:transparent}@media (min-width: 1380px){.is-style-outline .wp-block-button__link{padding:1.8rem 3.8rem !important}}.is-style-outline .wp-block-button__link:hover,.is-style-outline .wp-block-button__link:focus{color:#fff !important;border-color:#00597E !important;background-color:#00597E !important}.is-style-link-only .wp-block-button__link{min-width:0;padding:0;padding-right:2rem;position:relative;font-weight:600;color:#00597E;letter-spacing:0;text-transform:none;border:none;background-color:transparent;transition:color .2s,text-decoration-color .2s;font-size:1.8rem;line-height:1}.is-style-link-only .wp-block-button__link::after{content:'';display:inline-block;width:8px;height:13px;position:absolute;top:50%;right:0;transform:translate(0, -50%);background-image:url(\"https:\/\/www.binder-optik.de\/wp-content\/themes\/ATLAS\/images\/svg\/button_arrow-right_secondary.svg\");background-repeat:no-repeat;background-size:contain;transition:right 0.2s}.is-style-link-only .wp-block-button__link:hover::after,.is-style-link-only .wp-block-button__link:focus::after{right:-5px}\n<\/style>\n<div class=\"wp-block-button is-style-fill-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.binder-optik.de\/en\/newsletter-registration\/\">To the registration<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"625\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg\" alt=\"Binder Optik\" class=\"wp-image-19187\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg 902w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-300x208.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-768x532.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-524x363.jpg 524w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":15251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289],"tags":[],"class_list":["post-18113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-not-categorised"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-01 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