{"id":18884,"date":"2023-08-25T15:56:50","date_gmt":"2023-08-25T13:56:50","guid":{"rendered":"https:\/\/www.binder-optik.de\/family-business-binder-optik\/"},"modified":"2025-04-17T13:29:38","modified_gmt":"2025-04-17T11:29:38","slug":"family-business-binder-optik","status":"publish","type":"page","link":"https:\/\/www.binder-optik.de\/en\/about-us\/family-business-binder-optik\/","title":{"rendered":"Family business Binder Optik"},"content":{"rendered":"\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--margin-top\"><style>.block-content{position:relative}.block-content--spacing-top{padding-top:2rem}@media (min-width: 992px){.block-content--spacing-top{padding-top:4rem}}.block-content--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.block-content--spacing-bottom{padding-bottom:4rem}}.block-content--margin-top{margin-top:2rem}@media (min-width: 992px){.block-content--margin-top{margin-top:4rem}}.block-content--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.block-content--margin-bottom{margin-bottom:4rem}}.block-content.z-index{position:relative;z-index:2}.block-content .container{position:relative;z-index:1}.block-content .container--full{padding:0}.block-content .container .container{padding:2rem}@media (min-width: 992px){.block-content .container .container{padding:4rem}}.block-content .container-overlay{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.block-content.career-container{margin-top:-8rem;z-index:2;pointer-events:none}.block-content.career-container .block-content{pointer-events:all;-webkit-box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1);box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1)}.block-content.career-container .wp-block-custom-column{margin-bottom:0}\n<\/style><div class=\"container container--wide\"><div class=\"container__body\">\n<h1 class=\"wp-block-heading\"><strong>Family business<\/strong> Binder Optik<\/h1>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top\"><div class=\"container container--wide\"><div class=\"container__body\"><style>@media (max-width: 767px){.wp-block-media-text.is-stacked-on-mobile{grid-template-columns:100% !important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{grid-column:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{grid-column:1;grid-row:2}}.wp-block-media-text .wp-block-media-text__content{padding:0;padding-left:2rem}@media (min-width: 1024px){.wp-block-media-text .wp-block-media-text__content{padding-left:6rem}}@media (max-width: 767px){.wp-block-media-text .wp-block-media-text__content{padding:0}}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{padding:0;padding-left:unset;padding-right:2rem}@media (min-width: 1024px){.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{padding-right:6rem}}@media (max-width: 767px){.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{padding:0}}.wp-block-media-text .wp-block-media-text__media{height:unset;overflow:hidden;aspect-ratio:1 \/ 1}.wp-block-media-text .wp-block-media-text__media img{width:100%;height:100%;object-fit:cover}.wp-block-media-text.is-image-fill .wp-block-media-text__media{height:unset;min-height:unset}.wp-block-media-text.is-image-fill img{object-fit:cover}\n<\/style>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-1024x767.jpg\" alt=\"Binder Optik\" class=\"wp-image-2189 size-full\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-1024x767.jpg 1024w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-906x679.jpg 906w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-300x225.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-768x576.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-1536x1151.jpg 1536w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516-524x393.jpg 524w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2023\/08\/Pressebild_134516.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-custom-spacing spacing-element spacing-mobile--small spacing-tablet--none spacing-small-desktop--none spacing-desktop--none\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\">A <strong>family business <\/strong>with vision &#8211; the beginning of Binder Optik<\/h2>\n\n\n\n<p>The first Binder branch was opened in 1975 in a medical center in B\u00f6blingen. Helmut Baur and his wife Gabriele proudly look back on almost 50 years of company history. After training as a watchmaker and optician and studying business administration, Helmut Baur initially worked in sales at Carl Zeiss in Oberkochen before setting up his own business at the age of 35. With Dominic Baur taking over the business, the company is now being continued by the next generation.   <\/p>\n\n\n\n<div class=\"wp-block-custom-spacing spacing-element spacing-mobile--small spacing-tablet--small spacing-small-desktop--none spacing-desktop--none\"><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top\"><div class=\"container container--wide\"><div class=\"container__body\">\n<h2 class=\"wp-block-heading\">Authentic <strong>family craftsmanship <\/strong>&#8211; state-of-the-art technology &amp; best service<\/h2>\n\n\n\n<p>From the very beginning, we have attached great importance to maximum customer and service orientation, authentic craftsmanship, innovative technical equipment and a balanced price-performance ratio. We use the latest 3D technology for our eye tests. Our quality lenses come from our long-standing partners Zeiss, Hoya and Essilor; all manufacturers that meet our high quality standards.  <\/p>\n\n\n\n<p>Our employees undergo continuous further training at our in-house Binder Optik academy with the aim of always being able to provide our customers with state-of-the-art advice. Thanks to our close links with Aalen University of Applied Sciences, we are always up to date with the latest scientific research, which guarantees optimum service. <\/p>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top\"><div class=\"container container--wide\"><div class=\"container__body\">\n<h2 class=\"wp-block-heading\">Our <strong>philosophy<\/strong>: Every customer is at the center<\/h2>\n\n\n\n<p>The customer is king. Many say this &#8211; we act accordingly. Every customer has their own individual needs. And we respond to them. Directly. Personally. And reliably. With sound advice, we lay the foundation for trusting and loyal customer relationships. Free eye tests, branded frames with a money-back guarantee, free contact lens trials, glasses for children and teenagers at no extra charge and free services such as glasses cleaning, glasses checks and minor repairs complete our portfolio.          <\/p>\n\n\n\n<p>Our motto: &#8220;Create trust, live commitment.&#8221;<\/p>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--spacing-bottom\"><div class=\"container container--wide\"><div class=\"container__body\">\n<section class=\"wp-block-custom-container alignwide block-content  has-gelb-background-color\" style=\"background-color:#FFFF00\"><div class=\"container container--wide\"><div class=\"container__body\"><style>.wp-block-columns.are-vertically-aligned-center{gap:1em;margin-bottom:.5rem}@media (min-width: 992px){.wp-block-columns.are-vertically-aligned-center{margin-bottom:1rem}}.wp-block-columns.are-vertically-aligned-center :last-child{margin-bottom:0}.wp-block-columns.are-vertically-aligned-center figure{margin-bottom:0}.wp-block-columns.no-margin{margin-bottom:0 !important}@media (max-width: 991px){.wp-block-columns.hide-mobile{display:none}}:where(.wp-block-columns.is-layout-flex){gap:1em}\n<\/style>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Newsletter registration<\/strong><\/h2>\n\n\n\n<p>Subscribe to the newsletter now and get a 20 Euro Binder Optik shopping voucher.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><style>.wp-block-button{margin:0 0 3rem}.wp-block-button:last-child,.wp-block-button:only-child{margin-bottom:0}.wp-block-button.align-center{text-align:center}.wp-block-button.align-right{text-align:right}.wp-block-columns+.wp-block-button{margin-top:6.3rem}.wp-block-button__link{display:inline-block;padding:1.8rem 1.8rem;font-weight:600;text-align:center;text-decoration:none;color:#2B2E34;border:2px solid #FFFA00;border-radius:.5rem;background-color:#FFFA00;cursor:pointer;font-size:1.6rem;line-height:1}@media (min-width: 1380px){.wp-block-button__link{padding:1.8rem 3.8rem;font-size:1.8rem;line-height:1}}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link{position:relative}.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:hover,.wp-block-button:not(.is-style-link-only):not(.is-style-outline):not(.is-style-fill-secondary) .wp-block-button__link:focus{color:#fff;border-color:#00597E;background-color:#00597E}.wp-block-button .wp-block-button__link{transition:.2s}.is-style-fill-secondary .wp-block-button__link{color:#fff;border-color:#00597E;background-color:#00597E}.is-style-fill-secondary .wp-block-button__link:hover,.is-style-fill-secondary .wp-block-button__link:focus{color:#2B2E34;border-color:#FFFA00;background-color:#FFFA00}.is-style-outline .wp-block-button__link{padding:1.8rem 1.8rem !important;color:#00597E !important;border-color:#00597E;background-color:transparent}@media (min-width: 1380px){.is-style-outline .wp-block-button__link{padding:1.8rem 3.8rem !important}}.is-style-outline .wp-block-button__link:hover,.is-style-outline .wp-block-button__link:focus{color:#fff !important;border-color:#00597E !important;background-color:#00597E !important}.is-style-link-only .wp-block-button__link{min-width:0;padding:0;padding-right:2rem;position:relative;font-weight:600;color:#00597E;letter-spacing:0;text-transform:none;border:none;background-color:transparent;transition:color .2s,text-decoration-color .2s;font-size:1.8rem;line-height:1}.is-style-link-only .wp-block-button__link::after{content:'';display:inline-block;width:8px;height:13px;position:absolute;top:50%;right:0;transform:translate(0, -50%);background-image:url(\"https:\/\/www.binder-optik.de\/wp-content\/themes\/ATLAS\/images\/svg\/button_arrow-right_secondary.svg\");background-repeat:no-repeat;background-size:contain;transition:right 0.2s}.is-style-link-only .wp-block-button__link:hover::after,.is-style-link-only .wp-block-button__link:focus::after{right:-5px}\n<\/style>\n<div class=\"wp-block-button is-style-fill-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.binder-optik.de\/en\/newsletter-registration\/\">To the registration<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><style>.wp-block-image.alignright{margin:0 !important}.wp-block-image.alignleft{float:none !important}.wp-block-image .wp-element-caption{text-align:left}\n<\/style>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"625\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg\" alt=\"Binder Optik\" class=\"wp-image-19187\" title=\"\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN.jpg 902w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-300x208.jpg 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-768x532.jpg 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2023_10_05-Newsletter-Anmeldung_433x300-1_EN-524x363.jpg 524w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":19074,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18884","page","type-page","status-publish","hentry"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-05 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