{"id":18465,"date":"2025-04-16T13:44:04","date_gmt":"2025-04-16T11:44:04","guid":{"rendered":"https:\/\/www.binder-optik.de\/?page_id=18465"},"modified":"2025-06-16T10:54:55","modified_gmt":"2025-06-16T08:54:55","slug":"50-years-timeline","status":"publish","type":"page","link":"https:\/\/www.binder-optik.de\/en\/50-years-binder-optik\/50-years-timeline\/","title":{"rendered":"Timeline"},"content":{"rendered":"\n<section class=\"wp-block-custom-container alignwide block-content  block-content--spacing-top block-content--spacing-bottom\"><style>.block-content{position:relative}.block-content--spacing-top{padding-top:2rem}@media (min-width: 992px){.block-content--spacing-top{padding-top:4rem}}.block-content--spacing-bottom{padding-bottom:2rem}@media (min-width: 992px){.block-content--spacing-bottom{padding-bottom:4rem}}.block-content--margin-top{margin-top:2rem}@media (min-width: 992px){.block-content--margin-top{margin-top:4rem}}.block-content--margin-bottom{margin-bottom:2rem}@media (min-width: 992px){.block-content--margin-bottom{margin-bottom:4rem}}.block-content.z-index{position:relative;z-index:2}.block-content .container{position:relative;z-index:1}.block-content .container--full{padding:0}.block-content .container .container{padding:2rem}@media (min-width: 992px){.block-content .container .container{padding:4rem}}.block-content .container-overlay{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.block-content.career-container{margin-top:-8rem;z-index:2}.block-content.career-container .block-content{-webkit-box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1);box-shadow:0px 0px 15px 5px rgba(0,0,0,0.1)}.block-content.career-container .wp-block-custom-column{margin-bottom:0}\n<\/style><div class=\"container container--wide\"><div class=\"container__body\">\n<div class=\"wp-block-custom-spacing spacing-element spacing-mobile--medium spacing-tablet--medium spacing-small-desktop--medium spacing-desktop--medium\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>50 years of company history<\/strong><\/h1>\n\n\n\n<p>Fifty years full of exciting developments and very special moments. Take a look back with us at significant <strong>milestones in our history<\/strong>. Find out what has shaped us and how we have become what we are today.  <\/p>\n\n\n\n<div class=\"acf-block block-timeline align\">\n\n<style>.block-timeline{margin:0 0 5rem}.block-timeline .timeline_list{position:relative;margin:6rem auto;padding-left:46px;width:100%;max-width:100%;list-style:none;display:flex;flex-direction:column}@media (min-width: 1024px){.block-timeline .timeline_list{padding-left:0}.block-timeline .timeline_list>div:last-child{left:50%;transform:translateX(-50%)}}.block-timeline .timeline_list-item{position:relative;min-height:300px;display:flex;flex-flow:wrap column}.block-timeline .timeline_list-item.active .timeline_list-year span,.block-timeline .timeline_list-item.active .timeline_list-content::after{background-color:#96cfbf}@media (min-width: 1024px){.block-timeline .timeline_list-item{flex-direction:row;align-items:flex-end}.block-timeline .timeline_list-item.left .timeline_list-image{order:2;margin-left:40px}.block-timeline .timeline_list-item.left .timeline_list-content{order:1;text-align:left;margin-right:40px}.block-timeline .timeline_list-item.left .timeline_list-editor{margin-right:auto}.block-timeline .timeline_list-item.left .timeline_list-year{position:absolute;left:calc(50% + 17px);bottom:-24px;z-index:1}.block-timeline .timeline_list-item.right .timeline_list-image{order:1;margin-right:40px}.block-timeline .timeline_list-item.right .timeline_list-content{order:2;text-align:right;margin-left:40px}.block-timeline .timeline_list-item.right .timeline_list-content::after{left:-40px}.block-timeline .timeline_list-item.right .timeline_list-editor{margin-left:auto}.block-timeline .timeline_list-item.right .timeline_list-year{position:absolute;left:unset;right:calc(50% + 24px);bottom:-24px}.block-timeline .timeline_list-item.right .timeline_list-year span::before{left:unset;right:-32px}}.block-timeline .timeline_list::before{content:'';position:absolute;top:0;left:20px;width:3px;height:100%;background-color:#e1e1e1}@media (min-width: 1024px){.block-timeline .timeline_list::before{left:50%;transform:translateX(-50%)}}.block-timeline .timeline_list::after{content:'';position:absolute;top:0;left:20px;width:3px;height:0;background-color:#96cfbf;transition:height 0.2s ease-out;z-index:1;pointer-events:none}.block-timeline .timeline_list-content{padding-bottom:4rem}@media (min-width: 1024px){.block-timeline .timeline_list-content{width:calc(50% - 40px);position:relative}.block-timeline .timeline_list-content::after{content:'';position:absolute;bottom:0;left:0;width:calc(100% + 40px);height:3px;background-color:#e1e1e1;transition:height 0.2s ease-out}}.block-timeline .timeline_list-editor{padding-top:2rem;max-width:52rem}.block-timeline .timeline_list-image{overflow:hidden;margin-top:2rem;margin-bottom:2rem}@media (min-width: 1024px){.block-timeline .timeline_list-image{width:calc(50% - 40px);text-align:center}}.block-timeline .timeline_list-image img{aspect-ratio:180 \/ 166;max-width:36rem;width:100%;height:100%;object-fit:contain}.block-timeline .timeline_list-title{font-weight:700;display:inline;background:#FFFA00;padding:.1rem .4rem;box-decoration-break:clone;-webkit-box-decoration-break:clone;line-height:1.6}.block-timeline .timeline_list-year{position:relative}.block-timeline .timeline_list-year span{position:relative;font-family:\"Spectral\",sans-serif;font-weight:700;font-size:3.6rem;line-height:1.3;display:inline-block;padding:.4rem 1.4rem 0;background-color:#e1e1e1;transition:background-color 0.2s ease-out}.block-timeline .timeline_list-year span::before,.block-timeline .timeline_list-year span::after{content:'';position:absolute;top:50%;transform:translateY(-50%);background-color:inherit;transition:background-color 0.2s ease-out}.block-timeline .timeline_list-year span::before{left:-32px;width:16px;height:16px;border-radius:16px}@media (min-width: 1024px){.block-timeline .timeline_list-year span::before{left:-25px}}.block-timeline .timeline_list-year span::after{left:-25px;width:100%;height:3px;z-index:-1}@media (min-width: 1024px){.block-timeline .timeline_list-year span::after{display:none}}\n<\/style>\n\t<ul class=\"timeline_list js-timeline\">\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1975<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1975_Baur-plus-Baur_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1975_Baur-plus-Baur_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1975_Baur-plus-Baur_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1975_Baur-plus-Baur_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1975_Baur-plus-Baur_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Baur plus Baur equals Binder<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>The history of Binder Optik begins in 1975.<\/strong> On August 1, Gabriele and Dr. Helmut Baur opened the first specialist store in B\u00f6blingen with a master optician.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1981<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1981_Schildkroeten_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1981_Schildkroeten_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1981_Schildkroeten_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1981_Schildkroeten_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1981_Schildkroeten_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Save the turtles<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>Together with <strong>Aktionsgemeinschaft Artenschutz e.V.<\/strong>, Binder Optik successfully fought to ban the production of tortoiseshell frames in the German optical industry. To this day, Binder Optik continues to campaign for the protection of species. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1984<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1984_UFO.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1984_UFO.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1984_UFO-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1984_UFO-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1984_UFO-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Unidentified flying object<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>In 1984, <strong>Binder Optik opens in the<\/strong> <strong>Breuninger luxury department store in Stuttgart<\/strong>. The response from the public and the press is overwhelming. And to celebrate, a UFO lands on Stuttgart&#8217;s market square &#8230;  <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1985<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1985_Bus.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1985_Bus.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1985_Bus-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1985_Bus-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/1985_Bus-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">More road safety<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>Around 300,000 road accidents per year are caused by poor eyesight, according to estimates by the German Ophthalmologists&#8217; Association. However, good vision is a basic requirement for safe participation in road traffic. Dr. Helmut Baur founded the <strong>&#8220;Stiftung Deutsche Sehhilfe e.V.&#8221; (German Vision Aid Foundation)<\/strong> to raise awareness of this issue.  <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1987<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1987_Bindi-Baer_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1987_Bindi-Baer_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1987_Bindi-Baer_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1987_Bindi-Baer_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1987_Bindi-Baer_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Our mascot<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>The Bindi bear<\/strong> &#8211; our legendary bespectacled bear and popular mascot &#8211; sees the light of day and is everywhere with us from then on. Popular with young and old alike, there has never been an opening, a party or an advertising campaign that has taken place without him. But even bears get on in years. How good that we have taken precautions &#8230;   <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1995<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Akademie.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Akademie.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Akademie-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Akademie-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Akademie-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">The Binder Optik Academy<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>The <strong>promotion of education, research and development<\/strong> are firmly anchored in the company&#8217;s DNA. In addition to the curriculum, the Binder Optik Academy provides trainees with valuable tools. Opticians are regularly trained in new technologies and current fashion trends. Further training to become a master optician and master hearing aid technician round off the training program.   <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1997<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1997_Laptop_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1997_Laptop_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1997_Laptop_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1997_Laptop_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/1997_Laptop_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">We are inside<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>www-binder-optik.de goes online<\/strong>. Our virtual shop window is open 24\/7 and is still the first touchpoint with the brand for \u201cnot-yet-Binder-Optik customers\u201d. Our first website presented the latest eyewear fashion for prescription glasses and sunglasses and provided valuable information on contact lenses and the latest technical developments in lenses.  <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>1999<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Binder_Radio_sw.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Binder_Radio_sw.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Binder_Radio_sw-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Binder_Radio_sw-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Binder_Radio_sw-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">B-b-b-bin at Binder  <\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>\u201cRadio. Catches your ear. Stays in your head.\u201d The first Binder Optik radio commercials from the Step Advertainment studios had exactly the same effect as the Radiozentrale claim. Sung advertising messages that always ended with the legendary stuttering \u201cB-b-b-bin bei Binder\u201d. Caught the ear. Stayed in your head. To this day. There&#8217;s hardly a Swabian cab driver who doesn&#8217;t know our claim.      <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2003<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2003_Kassenleistung_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2003_Kassenleistung_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2003_Kassenleistung_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2003_Kassenleistung_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2003_Kassenleistung_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">From visual aid to fashion item<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>The health insurance benefit does not apply.<\/strong>  The medically necessary visual aid is becoming a fashion accessory. Fashion-conscious spectacle wearers are increasingly wearing more than just prescription glasses and matching them individually to their outfit. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2003<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Augsburg.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Augsburg.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Augsburg-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Augsburg-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Augsburg-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Opening of the \u201cHouse of Optics\u201d <br> Augsburg<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>The vision: to create a \u201chouse of optics\u201d. This has been achieved in an absolutely prime location in Augsburg. In the historic Weberhaus dating back to 1389, Binder Optik presents itself on three floors in a stylish ambience and with a range of products that has never been seen before in Augsburg. The opening: spectacular and with great media coverage. The guest list: long and illustrious.    <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2006<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2006-Verwaltung_BG.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2006-Verwaltung_BG.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2006-Verwaltung_BG-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2006-Verwaltung_BG-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2006-Verwaltung_BG-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">We are growing &#8230;<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>&#8230; and our headquarters is growing with it<\/strong>. All the threads come together in B\u00f6blingen Hulb at Wolf-Hirth-Strasse 37. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2006<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Hochschule_Aalen.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Hochschule_Aalen.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Hochschule_Aalen-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Hochschule_Aalen-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Hochschule_Aalen-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Investment in education  <\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>We maintain a particularly close relationship with the Aalen University of Applied Sciences. Since 2006, we have sponsored the Binder Optik university prize for the diploma course in ophthalmic optics and the part-time Master&#8217;s course. The prize is awarded to graduates with outstanding scientific work in the field of ophthalmic optics and optometry.  <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2009<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2009_Honecker.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2009_Honecker.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2009_Honecker-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2009_Honecker-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2009_Honecker-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Erich Honecker wears binders<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>\u201cDear comrades &#8230; Erich Honnecker wears binders\u201d. A bit of great fun with a double for our cinema spot on the occasion of the <strong>introduction of the glasses subscription: <\/strong>simply finance glasses individually. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2014<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2014_Refraktion_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2014_Refraktion_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2014_Refraktion_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2014_Refraktion_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2014_Refraktion_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Refraction at the highest level<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>&#8230; and we were immediately on board.<\/strong>  While conventional eye tests always cover one eye, 3D measurement technology enables a more natural visual impression and ultimately more accurate measurement results thanks to binocular vision.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2015<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2015_Baur_02.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2015_Baur_02.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2015_Baur_02-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2015_Baur_02-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/2015_Baur_02-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Next generation entrepreneur<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p><strong>After 40 busy years, Dr. Helmut Baur hands<\/strong> over the management of the company <strong>to his son Dominic Baur<\/strong>. Since then, the economist has been leading the company into the future with great vision. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2017<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2017_Akustik.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2017_Akustik.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2017_Akustik-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2017_Akustik-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2017_Akustik-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Hearing is living<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>In Germany, around 21.3 percent of the population over the age of 14 has a hearing impairment. In total, this corresponds to around 15.7 million people. We have recognized this need and are expanding our business area to include state-of-the-art <strong>hearing acoustics <\/strong>.    <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2019<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2019_Brillenweltweit.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2019_Brillenweltweit.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2019_Brillenweltweit-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2019_Brillenweltweit-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2019_Brillenweltweit-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Eyewear worldwide<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>116 million people have severely impaired vision simply because they do not have glasses. Eighty-nine percent of them live in the world&#8217;s poorest countries. The <strong>\u201cBrillenWeltweit\u201d<\/strong> association provides those in need with glasses in good condition. Since 2019, Binder Optik has been supporting this initiative for a better quality of life.   <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2022<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Siegel_Zeitstrahl.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Siegel_Zeitstrahl.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Siegel_Zeitstrahl-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Siegel_Zeitstrahl-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/Siegel_Zeitstrahl-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Simply excellent<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>Our efforts to always be \u201cthe best\u201d for our customers are regularly recognized by leading institutes such as<em> Focus Money<\/em> and DEUTSCHLAND TEST. In 2022, we are the undisputed number one in the categories \u201cHighest Competence\u201d, \u201cHighest Customer Satisfaction\u201d, \u201cGermany&#8217;s Best\u201d (industry winner) and \u201cBest Product Quality\u201d. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2024<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2024_ocumeda.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2024_ocumeda.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2024_ocumeda-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2024_ocumeda-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/05\/2024_ocumeda-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Eye check-up<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>Our <strong>eye check-up<\/strong> helps to detect abnormalities at an early stage and protect eye health. In cooperation with ophthalmologists, we offer ophthalmological eye check-ups in selected specialist stores. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item right\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2025<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/jubilaeum_zeitstrahl_color.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/jubilaeum_zeitstrahl_color.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/jubilaeum_zeitstrahl_color-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/jubilaeum_zeitstrahl_color-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/jubilaeum_zeitstrahl_color-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">50 years Binder Optik  <\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>\u201cOnly eyes for you. Since 1975.\u201d In 2025, Binder Optik is celebrating its 50th anniversary, accompanied by numerous campaigns. The company is <strong>donating a total of EUR 50,000 to<\/strong> the Binder Optik sites for the benefit of local non-profit organizations. <\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\t\t<li class=\"timeline_list-item js-timeline_list-item left\">\n\n\t\t\t<div class=\"timeline_list-year\">\n\t\t\t\t<span>2025<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"timeline_list-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/BO_maskottchen_zeitstrahl.png\" class=\"attachment-full size-full\" alt=\"Binder Optik\" srcset=\"https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/BO_maskottchen_zeitstrahl.png 900w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/BO_maskottchen_zeitstrahl-300x225.png 300w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/BO_maskottchen_zeitstrahl-768x576.png 768w, https:\/\/www.binder-optik.de\/wp-content\/uploads\/2025\/06\/BO_maskottchen_zeitstrahl-524x393.png 524w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"timeline_list-content\">\n\t\t\t\t<h3 class=\"timeline_list-title\">Hi, I am BO.<\/h3>\n\t\t\t\t<div class=\"timeline_list-editor\"><p>After 38 years of loyal service, our old mascot, the Bindi bear, is retiring. <strong>BO, our mascot of the new generation<\/strong> and fully AI-generated, takes over.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/li>\n\n\n\t<\/ul>\n\n<\/div>\n\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":18491,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18465","page","type-page","status-publish","hentry"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-24 10:38:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"translation_priority","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/pages\/18465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/comments?post=18465"}],"version-history":[{"count":3,"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/pages\/18465\/revisions"}],"predecessor-version":[{"id":20423,"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/pages\/18465\/revisions\/20423"}],"up":[{"embeddable":true,"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/pages\/18491"}],"wp:attachment":[{"href":"https:\/\/www.binder-optik.de\/en\/wp-json\/wp\/v2\/media?parent=18465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}